Method. Cleaned per a fixed rulebook before any aggregation: dropped the empty Q6 column; lower-cased emails and repaired 38 typo domains; normalised phones to E.164 and derived country from the dialling code (+1 split US/CA by area code); flagged name, age and text quality; deduplicated on phone (falling back to email) while taking the maximum of each outcome across duplicate rows so no close or payment is lost; removed 11 internal @imaccelerator.com and 5 test registrations. That merge alone removes $9,588 of double-counted cash from the raw total. PII. No name, phone, email or free-text answer is published here — only derived categories, flags and outcomes. Caveats. 62 closes is a small base: treat differences under ~1 point on groups below n≈300 as unproven. Webinar‑2 was ~8 days old at export, so its cash will keep growing; webinar‑3 is 1 day old and is not a zero, it is not yet. Attribution is last-click UTM only.